Forks & Frames™

Dearest Atlanta,

You are a city built on boldness,
Where reinvention, resilience and relentless ambition thrive.
A place where dreamers find their footing,
And where ideas take flight.

For me, you’ve always been home.
From the countless hours spent on MARTA,
To the days spent in the West End, East Atlanta, Midtown, Downtown and Beyond,
You shaped me long before I decided to plant my roots here again.

My family’s ties to you run deep.
My grandfather’s brick at Centennial Olympic Park,
My mom and aunts who walked your college campuses,
And the countless memories that have woven me into your fabric.

Today, we stand here not as outsiders,
But as part of a movement - one that believes in shaping tomorrow.
We see in you the same fire that drives us,
The same passion for progress,
And the same willingness to challenge the status quo.

We are here to contribute.
To add to your narrative.
To build something that lasts.

Our commitment to you is simple:
We will innovate.
We will create.

We will be all that you allow us to be.
We will rise, no matter the obstacles.
And we will do it together.

404 Day is more than just a number.

404 Day is more than just our area code.

The day Dr. Martin Luther King, Jr. transitioned,

The day Dr. Maya Angelou came into existence,
It’s a reminder that in this city, in this world, anything is truly possible.

And we are honored to exist.
And we are proud to be here.
And we are ready to get to work.

Cheers to the future!

With heart, purpose and pride,

Rashaad King, Founder and CEO

Forks & Frames™